Handling full operational and marketing activities, including marketing management, human resources, accounting, and business development; Brand management, including market positioning, corporate identity, website, and marketing materials creation:
- Building Vera Clinic’s brand identity, vision, mission, and corporate structure.
- Developing marketing strategy in line with its objectives & positioning goals.
- Monitoring market trends, researching consumer markets, and competitors’ activities to identify opportunities and key niches in the market.
- Overseeing marketing and advertising activities to ensure consistency with corporate strategy.
- Implementing Workiom CRM system to manage the clinic leads and the sales process and getting the most from our leads database.
- Website and social media management through website creation and update (using CMS), social media content management, and campaign analysis.
- Planning & implementation of monthly promotional campaigns on Facebook, Instagram, and Google Adwords.
- Measuring and reporting performance of all marketing campaigns and assessing against goals (ROI and KPIs).
- Setting up the clinic’s price list and packages after implementing competitive analysis research and positioning the brand in the market.