Managed the Marketing team, prepared monthly / annual media plans, placed ads within budgets, monitored & reviewed effectiveness of media plans / ads by following-up with all branches on a daily basis; followed-up with the video department for updates and review quality of videos before placing in different branches; followed-up on renewal of MOH approvals for various ads.
- Established the digital marketing department and do the Google advertising, Facebook ads, tracking online response and preparing online newsletters
- Developed marketing plans for a new branch in Dubai Marina
- Launched the video department and run testimonials project
- Launched the Emailers project for all existing databases and monthly newsletter
- Implemented and developed marketing strategic plans and prepared cost allocations on total spends; liaised with the Accounts department for payments
- Created competitive analysis reports